Tourism and Hospitality Management BA (Hons)

Tourism is a key area of the domestic and global economies. As such, there is a real demand for talented individuals who understand the management of tourism and hospitality businesses and who can help develop strategic and operational business solutions.

Why study this course

This course is designed to ensure that our graduates are the talented and knowledgeable individuals needed for the tourism and hospitality industry, providing you with the skillset to be successful in this growing market.

This industry is fast-paced and challenging, requiring flexible, hardworking and determined individuals to head the evolving industry. Working in this industry opens the possibility of exciting working conditions, meeting people from all cultures and using creativity to solve problems in your day-to-day activities.

A degree in Tourism and Hospitality Management develops a range of transferable skills that are valuable in various industries. These skills include communication, leadership, problem-solving, teamwork, customer service, and organisational abilities.

As a broad, successful and widely respected degree, students who study this course can benefit from varied career prospects. This course incorporates general business and management principles, so you could progress into the hotel industry, events management, travel operations and many more.

How you'll learn

This course is available as a full-time three-year or optional four-year sandwich course, with the latter incorporating a work placement or study year in a related field2.

Our teaching methods are varied, offering a number of teaching styles to suit the needs of all our students, so in addition to lectures, we also utilise a blended learning approach, including online aspects, workshops and group work.

We also operate an open-door policy, with additional availability via email and our current online learning platform, Aula. You can expect up to 20 hours of learning activities per week, made up of face-to-face teaching, individual and group tutorials, online classes and independent learning.

Progression through the modules aims to develop knowledge and skills, including communication (written and oral), study skills, research methods, project management, presentation and career development. We will also encourage you to consider your employability and/or entrepreneurial development.

Unlike traditional institutions, there are no end of year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of our learning model.

Assessment

The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes, and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

Assessment methods vary and include, practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments.

Breakdown of final grade assessment:

• coursework

• interactive assessments

• group work

• presentations

• case studies

• investigative projects

• academic posters and infographics

• event management

• human resource management.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Careers and opportunities

On successful completion, you will be able to:

• demonstrate understanding and knowledge of the theoretical, analytical and practical aspects of policies, strategies and processes within a changing environment

• critically appraise theories related to the development of a tourism management strategy including, the risk factors that need to be considered in the development of a successful strategy, such as, country, currency, cultural and competitor risk

• develop appropriate research, alongside the ability to undertake reliable market research activities.

• operate, lead and collaborate in a team to solve problems of a practical (experimental) nature and to provide appropriate solutions

• apply appropriate presentation and evaluation tools to establish the significance of research data produced.

As one of the strongest sectors in terms of growth and employment opportunities, the tourism industry contributes £131.5 billion of the UK’s gross domestic product with over 4.3 million jobs in the UK and over 10% of all jobs worldwide.

With a degree in tourism you have the opportunity to move into a wealth of careers, such as management, marketing, business and even crisis management.

Where our graduates work

Some graduates have gone onto further study in business, advertising, public relations, enterprise and branding at institutions across the UK and internationally, while others have gone on to work successfully in global companies such as the Marriott Hotel, Whitbread and Birmingham Airport.