Tourism Marketing And Management (Undergraduate)

This subject has a strong focus on the management and marketing of tourism, including destination marketing, impacts of tourism on the environment and local culture, M?ori and Indigenous tourism, and specialised marketing in the hospitality and events sectors.

You will also focus on sustainable and resilient tourism operations, how to responsibly develop tourism, and finding the balance between ‘overtourism’ and ‘undertourism’.

What Will My Study Involve?

• Hands-on learning through internships and final-year industry projects. You can also go on an international exchange with one of UC’s global partners.
• A focus on cultural and natural resources management and tourism issues in Aotearoa.
• Choose courses that develop your expertise in an area that interests you such as foreign policy, languages, entrepreneurship, or digital marketing.
• You will learn from lecturers with expertise in marketing and tourism research, and industry experience.

Courses:

• Tourism Marketing and Management major
• For the major in the Bachelor of Commerce, complete the following courses:
• 100-level
• MKTG100 Principles of Marketing
• 200-level
• MKTG202 Marketing Research
• MKTG240 Tourism, Hospitality & Events Management
• MKTG241 Hospitality Marketing and Management
• 300-level
• MKTG314 Tourism Marketing and Management
• MKTG317 Sustainable Tourism Enterprises and Destinations
• MKTG340 Event Management and Marketing
• MKTG349 Applied Tourism Management and Marketing Project
• For the complete three-year BCom Tourism Marketing and Management major degree plan, see Te Kura Umanga | UC Business School website.
• Tourism Marketing and Management minor
• For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health Sciences, Product Design, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:
• 100-level
• MKTG100 Principles of Marketing
• MGMT100 Fundamentals of Management
• STAT101 Statistics 1
• 200-level
• MKTG205 Services Marketing and Management
• MKTG240 Tourism, Hospitality & Events Management
• 300-level
• MKTG314 Tourism Marketing and Management