Training & Activities

The Malaysia Retail Chain Association (MRCA) was established in the year 1992, with a vision of uniting all Malaysian Retailers as a single community in addressing concerns as a resounding voice, and to use this platform to engage with various organizations such as the Government agencies, societies of interest to form collaborations which benefits our Members in all fronts.

Today, the Association and its Members have journeyed long and far in establishing themselves in the international retail fraternity, with more than 550 Members representing over 40,000 outlets, providing more than 400,000 job opportunities in Malaysia and abroad.

Members have always been the pride and joy of the Association. MRCA feels privileged to host Member brands and businesses championing Malaysian retail beyond our shores and the ASEAN region stimulating growth and garnering recognition for the enterprising spirit of Malaysia.

Staying loyal to our objective of being an Association by and for the retail community, MRCA undertakes the number one priority to serve its Members through all capacities and means available to the Association.

We may have to break new grounds to keep up with the dynamic, demanding changes in the industry and in retrospect our Members have been enthusiastic about enacting these changes and many have turned to MRCA for change, empowerment and enrichment.

MRCA mobilizes its wealth of resources into organizing collaborations, engagement, education & seminars, information sharing and programs which centralize technology as the agent of change for the betterment of our Members’ businesses and operations, especially during challenging times.

We are also living in an ever-changing world around us and it is inevitable therefore to always be open to hear our Members’ views and how we can align ourselves to support them with our activities.

Whilst we place our focus on our Members to meet our objectives, we are also re-engineering our own operations to align with the MRCA eco-system and our setup and resources. We shall continue to do so and to constantly tap on the talents and expertise that are available at our disposal. All this is being done to bring about positive outcomes and increase the value of our Members.

In addition, we will also include programs and activities to prepare Members as far as possible for the emerging Digital Economy that is changing the ways that companies do business. This is certainly a big challenge to many setups as most are still in the process of adjusting and adapting to the new ways. We would set-off to organize activities that could help to make the path to such new ways faster and smoother.

MRCA provides an excellent avenue for our Members to come together and network, exchange and synergize ideas and technical know-how and explore opportunities to perhaps collaborate and use each other’s strengths and facilities to expand their businesses jointly within Malaysia and in the region.

Against this background, the MRCA’s mission and vision is to align its objectives and be recognized as one of the most influential retail bodies and voice in Malaysia for creating opportunities in supporting the development and globalization of the retail industry for now and the new frontier. Notwithstanding that, it also remains part of the MRCA’s effort to align with the national agenda and stir a strong GDP coming from the Retail sector, with digitalization as the main driver.

The MRCA is proud of the milestones and accolades awarded to many of our Members over the years. This, in itself, is a testament of their commitment and involvement in their businesses to be relevant and progressive in shaping the future of the retail industry in Malaysia. The MRCA would certainly applaud their contributions to the industry. Many of our Members have successfully expanded their presence overseas in countries such as the USA, Australia, China, Africa and those in the Middle East and the ASEAN region, just to name a few.

Vision

• To gain recognition as one of the most influential and leading Retail Associations in globalizing Malaysian Chain Retailers and Franchisors both locally and internationally.

Mission

• To provide an effective supportive environment to build businesses in the retail industry and gather, share and promote new ideas, experiences, know-how and efforts among our Members and to always represent the Voice of the Retail Industry.

Aims

• Enhancing the retail environment and assisting retail chain store operators in their global quest to expand.
• Enhancing the required management & operational skills of local Retail Chain Store Operators.
• Providing educational & training programs related to the retail trade through seminars & trade exhibitions and classroom type setups through the Subject Matter Experts.
• Consolidation on efforts made to facilitate stronger negotiating power for Members’ benefits, opportunities and expansion programs.
• Securing market information & providing Members with various key datasets so that this can be utilized to its maximum for Members benefits.
• Providing ‘value for money’ products & services for the Consumers. Organizing trade missions to explore business opportunities and business matching overseas.
• Establishing key contacts when organizing dialogue sessions with prominent business leaders to enhance knowledge sharing.
• Promoting Malaysia as the main Shopping Paradise & Hub to the world.
• Developing relationships and maintaining affiliations with related counterpart organizations globally.