UH6812001 - Tourism Management

The program aims to nurture innovative and responsible business executives globally (focused on tourism management) in an effort to support the country’s aspirations in laying Malaysia as a global business hub.

Students will be exposed to theoretical and practical learning beyond the lecture room environment in the hope of producing a holistic business graduates with high entrepreneurial skills. Thus, students are able to apply the knowledge and skills that needed by the tourism industry in the private or public sector.

In addition, this program objective is to recruit and produce individuals equipped with personal, technical and conceptual skills focusing on an element that are significant for the service-oriented tourism industry to meet with global demand for tourism professionals.

 Program Specialisation Courses

• Culture and Heritage in Tourism

• Introduction to Tourism and Hospitality

• Tourist Behaviour

• Principles of Tourism

• Tourism Operational Management

• Culture in Tourism Industry

• Hospitality and Tourism Marketing

• Tourism Marketing

• Tourism Planning and Development

• Tourism Intermediaries

• Human Resource Management in Tourism

• Tourism Geography

• Travel and Transportation

• Tourism Business

• Responsible Tourism

• Work Integrated Learning

• Tourist Behaviour

• E-tourism Management

• Special Interest Tourism Management

• Tourism Project

• Managing Crisis and Risk in Tourism

• Digital Tourism

• Data and Media Analysis for Tourism

• Visitor Attraction and Leisure Management

• Special Event Management

• Nature and Adventure Tourism

• Sustainable Destination Planning and Management

• Research Method in Tourism

• Tourism Professional Development

• Industrial Training

Programme Educational Objectives (PEOs)

• Knowledgeable and technical competence in addressing contemporary business challenges.

• Effective in communication, perform well as a team player and demonstrate good leadership qualities in an organization.

• Capable to solve problems related to the field of entrepreneurship, creatively, innovatively, ethically, using numerical and technical skills, and through sustainable approach.

• Able to demonstrate entrepreneurial skills and recognise the need of lifelong learning, as well as using a broad range of information, media and technology applications for successful career advancement.

Programme Learning Outcomes (PLOs)

• Possess business knowledge across a wide range of contemporary tourism business environment.

• Apply intellectual capabilities relevant to tourism business challenges to create new business ideas, solutions, strategies and practices.

• Demonstrate skills in planning and organisation using tools, material, technology and procedures to enhance professional competence for sustainable tourism business practices.

• Demonstrate interactive communication, relationship and collaborative skills to manage tourism business team.

• Demonstrate effective communication in disseminating information using various tools and to a range of tourism business audiences and environment.

• Apply digital technologies skills ethically for information storage, data processing, communication and problem solving in contemporary tourism business challenges.

• Demonstrate quantitative and numerical skills to analyse the tourism business environment.

• Demonstrate individual’s leadership to build relationship with varying degree of autonomy and accountability in tourism business organisation.

• Demonstrate enthusiasm for independent learning and self-development with confidence self- control, proper social skills and etiquette in the tourism business environment.

• Demonstrate creativity, grit and drive in enterprising the tourism business.

• Demonstrate awareness and respect of ethical, social and cultural differences professionally in tourism business practices.

 Career Prospect

Studying Tourism at UMS can lead to a rewarding career in a number of tourism industry sectors (national and international).

Opportunities will exist in the fields of travel consultancy, tour operations, destination marketing, attractions and destination management, events programming, government and public service and small business development (possibly leading to self- employment).