Web Analytics & Tracking To Your Skills

Master Google Tag Manager, GA4 and Looker Studio

At the end of this skill course, you will:

• Track the right metrics with the AARRR Framework

• Set up your tagging plan with Google Tag Manager

• Analyze your data with Google Analytics 4 and Looker Studio

This Course Is For You If

• You're a marketer and you want to master Google Analytics 4

• You're a business owner looking to optimize website traffic

• You're a data enthusiast eager to dive into traffic analysis

Track the Right Metrics

From events and page views to KPIs, tracking plans, and the renowned AARRR framework, you'll gain a deep understanding of all the essential concepts for deciphering and optimizing your website's traffic.

Set Up Your Tagging Plan

Craft a robust tracking strategy for both your website and application, ensuring efficient collaboration with developers or enabling self-implementation using Google Tag Manager.

Analyze, Interpret And Share Your Results

Gain proficiency in Google Analytics, from interpreting results to crafting customized reports. Delve into GA4 and harness the power of Looker Studio to build dynamic dashboards from your Google Analytics data.

Bring Your Newfound Skills To Life

Set up a comprehensive tracking plan on your website using GTM, or collaborate with your technical teams for seamless implementation. Dive deep into Google Analytics, analyzing traffic data, and formulating actionable recommendations to enhance your website's performance.