You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
DurationThis two-day course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan.
Learning outcomes
At the end of this workshop, you will be able to:
Course Overview
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
What is a Business Plan For?
To begin the course, participants will consider the purpose of a business plan as well as supporting plans.
A General Business Plan Framework
This session will take a closer look at the components of a business plan. Participants will also review their pre-assignment, which asked them to identify the fundamental elements of their business: the company’s values, vision, and mission.
Identifying Your Audience
Next, participants will learn how to identify their audience. We will also share some basic writing rules and explore how to use them to connect with the audience.
Gathering and Analyzing Information
In this session, participants will learn how to gather, read, and analyze information for their business plan.
Defining Your Company
This session focuses on the business elements that need to be defined in the business plan, including the USP (Unique Selling Proposition), company description, product and service descriptions, market analysis, and operations plan.
Getting to Work
At the end of the first day, participants will have an opportunity to start working on their business plan.
Creating a Marketing Strategy
The second day of the course will focus on the elements of a marketing strategy, including competitive analysis, distribution channel analysis, marketing plans, and social media.
Creating the Sales Plan
Next, participants will learn about building their sales force and the sales cycle.
Developing Financial Projections
This session will introduce participants to accounting terminology, generally accepted accounting principles, and financial reports. Participants will also learn how to bring everything together to create financial projections.
Putting It All Together
The final portion of the course will cover writing the executive summary, making a strong presentation, and putting the finishing touches on the plan. Participants will also have some time to work on their own business plan.
Workshop Wrap-Up
At the end of the course, students will have an opportunity to ask questions and fill out an action plan
For over 40 years, Performance Management Consultants has helped empower tens of thousands of people to begin and advance their careers through industry-leading business and management skills training.
We are also a growing Canadian leader in partnering with Indigenous people, organizations and communities to help them build capacity and reach their potential.
PMC delivers professional development training to clients in government, the private sector, and non-profit organizations.
As a 100% locally owned firm in Ottawa, Canada, we pride ourselves on flexibility and responsiveness to your needs.
Why Choose PMC?
Our cadre of adult educators and training consultants are experts in curriculum development, course design, training and course evaluation.
We provide customized in-house and public seminars to meet the strategic initiatives of our clients. Our belief is that performance development is a key factor in creating a competitive advantage and enhancing organizational effectiveness.
Performance Management Consultants prides itself on flexibility and responsiveness to customer needs. We have an excellent reputation for quality client service that consistently meets and usually exceeds expectations.
Quite simply we could not be in business for 40 years in the National Capital Region without possessing a proven track record for excellent quality service.
In this course, students will acquire an understanding of how an organization can use strategy creation and implementation to define opportunities and mitigate risks as they relate to supply chain management.
The Starting a Business program combines several methodologies to help you achieve your entrepreneurial endeavors in Quebec.
The idea may seem great to you when you first come up with it, but unless you structure your idea within a clear, concise, proven framework, your chances for success aren’t great.
In addition, ETS helps empower businesswomen for their professional and leadership growth.
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