Image by Kelz

Image by Kelz was created with the idea that we can all win! The IBK brand is focused on empowerment, encouragement, & elevation in your professional, as well as your personal life. Our CEO Jennifer “Kelz” Kelly has almost a decade of experience in the beauty industry. She is multi-licensed/ certified in permanent makeup & esthetics.

She's also been a licensed instructor for 5 years & taught 1000s of students. Kelz is a full-time mompreneur with a 6-year-old boy. She is also a medically retired u. S. Airforce veteran. Jennifer Kelly was given her nickname “Kelz” while serving in the u. S. Military and still lives by the airforce core values: “integrity, service before self, and excellence in all you do“