The Sales Management Association is the only global, cross-industry professional association for managers focused in sales force effectiveness. Our members include professionals in sales operations, sales enablement, commercial effectiveness, sales leadership.
and other functions that support the sales force. We promote professional development, peer networking, best practice research, and thought leadership in an effort to help all professionals who support, manage, coach, and lead sales organizations.
Sales response analysis is used to model the impact of sales effort on sales outcomes. Response analysis can be illustrated graphically using a curve (and the terms response analysis and response curves are often used interchangeably).
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