Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
DurationDesign effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
During your Award in Content Marketing Strategy, you will learn to:
Write effective content marketing strategies, design content plans, give an impartial critique of creative work, amplify, measure and optimise your content. All with your customer at the heart of your decision making. Making your big multi-channel campaign moments and ongoing evergreen content magnetic to your audience.
Syllabus:
For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.
Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.
Our full learning portfolio offers study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards.
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
A strong social media presence is key to reaching out to new customers and a platform in which you can showcase your business. Social media is able to support promotional material with the added bonus of others being able to share your products.
Digital and social media marketing is a dynamic and fast moving arena. You'll understand key concepts across analysis of the online marketplace, formulation of digital marketing strategy, the influence of digital technology on the digital marketing mix and planning campaigns for digital media.
We have been actively contributing to digital marketing training delivery over the decades. As a result, KBM Media Solutions has become a centre of excellence for digital and social media marketing. We have prepared competent digital marketers in diverse sectors.
ITY Marketing is an online marketing agency that creates and implements strategies to increase online visibility, nurture customer engagement and drive business growth. We are a small and highly agile team with an impressive track record in the online marketing world. Based in Edinburgh.
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