Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
DurationDesign effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
During your Award in Content Marketing Strategy, you will learn to:
Write effective content marketing strategies, design content plans, give an impartial critique of creative work, amplify, measure and optimise your content. All with your customer at the heart of your decision making. Making your big multi-channel campaign moments and ongoing evergreen content magnetic to your audience.
Syllabus:
For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.
Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.
Our full learning portfolio offers study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards.
You will understand what is involved in developing technically well-optimized websites both on-page and off-page optimisation), carry out in-depth Keyphrase Analysis, content development & distribution planning and competitor benchmarking.
Digital Marketing Techniques is a 17-credit mandatory module of CIM’s Certificate in Professional Digital Marketing. To gain the CIM Level 4 Certificate in Professional Marketing, a pass in Applied Marketing, Planning Campaigns plus Digital Marketing Techniques is required.
Social media has made marketing your business more accessible than ever. You may have already set up the relevant accounts, but whats the best next step to get the most out of the platforms?
This course will guide you through simple steps to ensure that you create web-content that works. It's about ensuring that you are making your content as relevant and easy to find as you can.
Our instructors are highly skilled with?industry experience of? many ?years, working in best and renowned organization.
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