Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
DurationDesign effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
During your Award in Content Marketing Strategy, you will learn to:
Write effective content marketing strategies, design content plans, give an impartial critique of creative work, amplify, measure and optimise your content. All with your customer at the heart of your decision making. Making your big multi-channel campaign moments and ongoing evergreen content magnetic to your audience.
Syllabus:
For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.
Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.
Our full learning portfolio offers study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards.
You will learn how to set and manage budgets for Adwords campaigns, measure and analyse their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations.
The Introduction to Digital Marketing module exposes students how to harness the power of digital marketing within the marketing strategy for your organization. Participants will gain a fundamental understanding of the core principles of digital marketing, and be able to define the key differences
With an expanding range of channels available to market through, this diploma will help you learn more about some of the key specialisms of digital marketing.
This course is perfect for any beginner who is interested in promoting and marketing themselves as an artist/designer/maker using social media. This short course will introduce you to different ways to promote yourself and your art and design work using digital platforms and social media.
We are the perfect training and skills partner for your social media, content marketing or PR transformation. We help individuals and organisations optimise their content and social media marketing performance.
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