Award In Content Marketing Strategy

Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.

During your Award in Content Marketing Strategy, you will learn to:

Write effective content marketing strategies, design content plans, give an impartial critique of creative work, amplify, measure and optimise your content. All with your customer at the heart of your decision making. Making your big multi-channel campaign moments and ongoing evergreen content magnetic to your audience.

Syllabus:

• The power of omnichannel campaigns
• Implementing the integrated planning process
• Know your customers
• Strategic campaign briefing
• Defining SMART objectives
• Developing a proposition
• Developing a content strategy
• Delivering a content strategy
• Story telling
• Evaluating creativity
• Amplify, measure and optimise your content