A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.
Course Outline
B2B Branding Characteristics
Differences between B2C and B2B branding
B2B brand Relevance
Power of the Business Brand
B2B Branding Dimensions
Brand Distinction
Brand Communication
Brand Evaluation
Brand Specialities
B2B Branding Process
Brand Planning
Brand Analysis
Brand Strategy
Brand Building
Brand Audit
B2B Success Stories
Samsung
IBM
Siemens
Lenovo
Branding Pitfalls
Is a brand something you own?
Do brands take care of themselves?
Brand Awareness vs. Brand Relevance
Can Outsiders do your brand job?
Branding in Big Picture
Corporate Social Responsibility
Branding in East Asia
Design and Branding
Brand Leadership
NobleProg is an international training and consultancy group, delivering high quality courses to every sector, covering: Cyber Security, Artificial Intelligence, IT, Management, Applied Statistics.
Over the last 17 years, we have trained more than 50,000 people from over 6000 companies and organisations.
Our courses include classroom (both public and closed) and instructor-led online giving you choice and flexibility to suit your time, budget and level of expertise.
We practice what we preach – we use a great deal of the technologies and methods that we teach, and continuously upgrade and improve our courses, keeping up to date with all the latest developments.
Our trainers are hand picked and have been through rigorous checks and interviews, and all courses are evaluated by delegates ensuring continuous feedback and improvement.
NobleProg In Numbers
NobleProg - The World’s Local Training Provider
Our mission is to provide comprehensive training and consultancy solutions all over the world, in an effective and accessible way, tailored to consumers’ needs .
We offer practical, real-world knowledge supported by a full understanding of the theory. Our expert trainers are skilled in the latest knowledge transfer techniques, blending presentation, demonstration and hands-on learning.
We understand that our learners are excited to be gaining new skills and we thrive off that energy to deliver exceptional training events. Investing in upskilling or reskilling with NobleProg means you stay ahead.
Our catalogue is constantly evolving and we offer the most in-demand courses, Java, JavaScript, SQL, Visual Basic for Applications (VBA), as well as Apache Spark, OpenStack, TensorFlow, Selenium, Artificial Intelligence, Data Analysis.
Our offer consists of more than 1,400 training outlines covering more than 120 technologies. At NobleProg we emphasize a need of not only following the latest technological trends, but also anticipating changes. We focus on delivering professional skills and certifications that will have a real impact.
NobleProg's History
NobleProg was established in 2005 in Krakow, Poland, and has gradually expanded its operations to other global markets since. In just two years the first international branch was opened in London.
The overwhelming potential of NobleProg combined with the rising need for self-development programs, especially in the field of technological skills, prompted the company to change the business model into a franchise.
By doing so, in a short period of time the company allowed a number of people passionate about education and new technologies to join the NobleProg Team.
With each year the territorial reach of NobleProg was further expanding and we now have offices on every continent. NobleProg is the World's Local Training Provider.
Years of experience combined with thousands of delivered courses and the global character of NobleProg make us a leader in the advanced technology training market.
All of our operations are supported by powerful systems and continuously improved business processes, ensuring cooperation with our clients is efficient, dynamic and effective.
The variety of training solutions (from online courses, open and closed courses to weekend courses) allows us to deliver knowledge in the way that is most suitable for our clients.
What Makes Us Different?
Locally Global
NobleProg was established in 2005 in Krakow. With headquarters in Warsaw, London and New York, the company has branches all over the world, including Poland, Netherlands, Ireland, Germany, USA, Canada, Mexico, China, Dubai and Singapore.
The flexibility of our Instructors and optimized organization processes allow us to provide training anywhere in the world.
One Step Ahead
Due to our global model of operations NobleProg can anticipate technological changes and trends in the local market. We are pioneers in introducing training on new technology that our competitors cannot match.
We are experts at creating customised or bespoke training to exactly meet our clients' needs.
Knowledge Put Into Practice
NobleProg Instructors possess not only vast academic knowledge, both in their area of expertise and in teaching techniques, but most of all are practitioners in their field.
They work in the technology environment, continuously improving their skills, understanding and insight into real world application. This experience sets NobleProg apart as our trainers deliver engaging and effective learning, combining theory with real world knowledge to give participants the skills and confidence to implement the learning in an impactful way.
The Strength Of Small Groups
NobleProg training courses are frequently delivered to small groups, even one-to-one events. These intimate courses allow learners to benefit from intense support from the trainer.
Strategic Partners
We are approved training partners for a select group of certifications and standards. We choose our partnerships with care to ensure that what we offer NobleProg clients is consistent with our committment to offer outstanding training of real value.
Our trainers cooperate directly with organizations creating new technologies. For example, we have a close relationship with OMG (Object Management Group), NobleProg experts serve on the OMG committee and assist in the creation of important standards in IT – BPMN and UML – as well as the certification path for those technologies.
Courses Tailored To Your Needs
Whilst we can boast an impressive catalogue of off the shelf course we specialise in providing customised or bespoke learning events. We work with our clients to create outlines which exactly meet their requirements.
This is a unique service which reallys sets us apart from the competition. We can apply this approach to short courses (1-5 days) or longer digital transformation or reskilling programmes.
Guarantee Of Quality
By trusting NobleProg you will ensure the very highest quality training solutions tailored to your expectations. You will receive a pre-course questionnaire so that your trainer knows all about the cohort and can adjust delivery to reflect exprience levels or any requested focus areas.
Further, every single delivery is supervised by a dedicated Training Coordinator, whose sole role is to ensure that we provide a stellar learning event.
Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.
This course covers all the fundamentals of marketing including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management to master growth.
his course examines the management of brands with a strategic emphasis. It addresses the building, measurement and management of brand equity along with different branding strategies and the evaluation of brands and their lifecycles.
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