This programme offers the opportunity to directly link the theoretical knowledge to the practical aspects of a field of study via the project-based learning mode. Under the supervision of experienced academicians and working in teams, the students will be required to explore, investigate and formula
This programme offers the opportunity to directly link the theoretical knowledge to the practical aspects of a field of study via the project-based learning mode.
Under the supervision of experienced academicians and working in teams, the students will be required to explore, investigate and formulate realistic new hospitality products for a selected tourism site.
Career Prospect
Holiday Representative, Tour Manager, Tourism Officer, Tourist Information Centre Manager, Travel Agency Manager, etc.
Entry Requirement
Passed STPM with at least CGPA 2.00 in two (2) subjects ; OR
Passed Diploma (Level 4 MOH) recognised by at least CGPA 2.00 ; OR
Passed Matriculation / Foundation Certificate with at least CGPA 2.00 ; OR
Other equivalent qualifications recognized by the Malaysian government.
Additional Requirement for International Students - English
FOR INTERNATIONAL STUDENTS :
IELTS 5.0 / CEFR B1 ; OR equivalent TOEFL PBT (410-413) ; OR TOEFL IBT (34) ; OR CAE (160) (Cambridge English: Advance) / CEFR B2 ; OR CPE (180) (Cambridge English: Proficiency) / CEFR C1 ; OR PTE (Pearson Test of English) (36) ; OR MUET (Malaysian University English Test) (Band3)X
To be a University that is recognised as among the leading institutions of higher learning with a steadfast commitment to excellence and perfection.
To provide high quality industry and market driven educational courses and programmes with the aim of producing knowedge-based, socially responsible leaders and managers. To produce quality graduates, well-balanced with the employability attributes of professionalism, communication skills, intellectual curiosity, ethical behaviour and lifelong learning.
City-U Johor Bahru Campus has adopted the following set of values, which guide the behaviour of staff in all parts of the University.
Our Core Values are at the heart of our business.
Our core direction
Our strength
Industry driven, market focused and future oriented
Our core business
Our approach
Our aim
Tourism is one of the fastest-growing industries in the Asia-Pacific region, and there are so many exciting opportunities in managing and developing tourism and hospitality businesses.
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This program equips students with operational, supervisory and managerial knowledge and skills to prepare them for a wide range of careers in tourism-based organizations sectors, particularly in accommodation, food and beverage establishment and event planning
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The Bachelor of Business Administration (Honours) in Tourism Management programme is designed to equip students with necessary theoretical and practical knowledge in the field of Business Administration while at the same time focusing on Tourism Management to either gain meaningful employment at a ...
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