City University Johor Bahru Campus

To be a University that is recognised as among the leading institutions of higher learning with a steadfast commitment to excellence and perfection.

To provide high quality industry and market driven educational courses and programmes with the aim of producing knowedge-based, socially responsible leaders and managers. To produce quality graduates, well-balanced with the employability attributes of professionalism, communication skills, intellectual curiosity, ethical behaviour and lifelong learning.

City-U Johor Bahru Campus has adopted the following set of values, which guide the behaviour of staff in all parts of the University.

Our Core Values are at the heart of our business.

• They define who we are, how we work and guide how we act with each other.

Our core direction

• To develop knowledge-based and socially responsible managers and leaders

Our strength

Industry driven, market focused and future oriented

Our core business

• Industry based programs

Our approach

• Student centred, smart partnership and personalized services

Our aim

• To develop trained managers that industries require