This course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour.
DurationThis course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour.
The course will introduce leading tools and techniques, and demonstrate best practices in digital marketing. We will also discuss the effects of digital marketing on traditional media.
Course Details:
By completion of this course, successful students will be able to:
Define foundations of digital marketing and the principles of a successful online strategy
Compare and contrast traditional marketing channels with emerging digital channels
Identify digital marketing channels and tactics for different business models
Review the concepts of marketing and customer interaction in an online environment
To provide high-quality educational opportunities for lifelong learners, regionally and globally, thereby empowering people and transforming communities for a better future.
Vision
To champion the University of Calgary as a leader in continuing and lifelong learning.
Mandate
To expand access to lifelong learning.
To offer a wide range of seminars, courses, and programs for individuals and organizations seeking professional development, academic preparation, and personal enrichment.
To work across the University of Calgary to develop and deliver innovative continuing education programs for professionals, scholars, artists, and members of the community at large.
To partner with industry, educational institutions, governments, and non-profits to deliver mutually beneficial initiatives, programs, and services.
The social media workshops cover  courses on Facebook , how to create Facebook pages and how to manage a LinkedIn page. Our social media coaches will teach you how to create a blog, an effective and profitable social media presence.
This course kicks off with a fresh look at SEO fundamentals to ensure you have a solid and up-to-date foundation of knowledge. It moves on to exploring advanced strategies for improving SEO and growing qualified traffic.
Search Engine Optimization course training is offered by Mad Lad Marketing for all skill level. Learn how to get your business website out there with 'on-page', 'off-page' and 'regional S.E.O' methods.Â
This digital marketing planning course has the primary objective of making you aware of the importance of having a long-term vision (12 months) of your marketing strategy in order to calmly apply your action plan and measure the impact.
This 10-week program will provide a hands-on ability to use and apply a variety of today's essential in-demand digital marketing tools and areas of expertise.
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