Relationship Marketing & Digital Customer Relationship Management

by SP Singapore Polytechnic Claim Listing

The course explores the different ways businesses are adopting a customer-centric approach with customer relationship tools (CRM Tools) and how these tools aid businesses in optimising & managing their existing customer base with analytics & insights obtained from these tools.

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Course Details

The course explores the different ways businesses are adopting a customer-centric approach with customer relationship tools (CRM Tools) and how these tools aid businesses in optimising & managing their existing customer base with analytics & insights obtained from these tools.

Participants will gain a broader understanding of what relationship marketing entails with proper customer relationship management tactics, and an appreciation of how proper implementation can lead to stronger customer retention.

 

At the end of the course, learners will be able to: 

  • Evaluate the different consumer touchpoints & digital/technological forces that affect relationship marketing
  • Use customizable capabilities of Customer Relationship Management tools (i.e. Salesforce) to optimize lead evaluation
  • Analyse consumer-based data to create better data-value based selling tactics
  • Build an infographic selling toolkit to aid with personal selling
  • Central Branch

    Singapore Polytechnic 500 Dover Road, Central

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