One of the most dynamic career fields, the hospitality and tourism industry has the largest employment base of any industry in the private sector. With a focus on business education, the Western Carolina University Hospitality and Tourism Management Program prepares students to excel and advance wit
DurationOne of the most dynamic career fields, the hospitality and tourism industry has the largest employment base of any industry in the private sector. With a focus on business education, the Western Carolina University Hospitality and Tourism Management Program prepares students to excel and advance within the industry.
Thanks to small class sizes, students receive personalized attention and instruction from accomplished faculty who share a wealth of industry experience.
Graduates find career success in hotel and restaurant management, event planning, food and beverage management, tourism planning and development, country club management, casino operations and many other areas
What You'll Learn
On successful completion of the program, students receive a Bachelor of Science in Business Administration (B.S.B.A) in Hospitality Tourism Management. The curriculum includes hospitality and tourism courses and courses from the disciplines of accounting, computer information systems, economics, finance, law, marketing, management, mathematics and quantitative analysis.
Hospitality and tourism courses include The Hospitality and Tourism Services Industry, Hospitality Facilities Management, Bar and Beverage Operations, and International Studies in Hospitality and Tourism. All students complete a required internship experience.
Where You'll Go
The employment outlook is excellent for program graduates. Because ownership of hospitality and tourism businesses has become increasingly dominated by large corporations, the demand for managers with a formal education in the industry has increased.
Furthermore, experts predict that career advancement and increased responsibility will occur faster in the hospitality and tourism industry than in other areas of employment.
With their business education advantage, WCU graduates can pursue management careers in a variety of hospitality and tourism settings, including hotels and restaurants, event planning companies, resorts, convention centers, airlines, casinos, and cruise ships.
As the westernmost institution in the University of North Carolina System, WCU attracts students from around the globe for its nationally ranked programs, affordability through NC Promise and exceptional student support.
Recognized as a top adventure college and surrounded by the Blue Ridge and Great Smoky Mountains, students can explore the region's vast natural diversity through unrivaled experiential learning and recreational activities.
Offering residential, hybrid and online programs for undergraduate and graduate degrees at our main campus in Cullowhee, WCU in Asheville located at Biltmore Park, and wherever students are through distance learning.
Our Mission
As Western North Carolina's regional comprehensive university, Western Carolina University is dedicated to academic excellence, affordability, and access.
WCU inspires student learning through innovative teaching, nationally recognized programs, exceptional support, and a robust connectedness with surrounding communities in Southern Appalachia, including the Eastern Band of Cherokee Indians.
Through a broad range of scholarly activities, our faculty and students seek to better understand our region, state, nation, and world. With an emphasis on engaging students both inside and outside the classroom, WCU's bachelor's, master's, and professional doctoral programs in Cullowhee, Asheville, and online aim to improve lives and promote economic prosperity throughout Western North Carolina and beyond.
Our Vision
Western Carolina University will be a national model for public comprehensive universities serving rural regions and an innovative driver for the social and economic mobility of its students.
WCU will break barriers to student access and opportunity, and leverage the expertise of its faculty, staff, and students in confronting the complex health, educational, social, and economic challenges in its region and state.
Our Core Values
Excellence in Teaching, Learning, and Scholarship
Collaboration with and Respect for our Communities
Free and Open Interchange of Ideas
Diversity and Inclusive Excellence
Robust and Engaging Student Experience
Investment in our People
Environmental Stewardship
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