Digital Marketing Skills Bootcamps – Level 3

Course overview

Are you ready to supercharge your digital marketing skills? Look no further!

We’re thrilled to announce our Digital Marketing Skills Bootcamp, designed to propel you into the dynamic world of online marketing.

The programme is based around IfATE Occupational Standards ST0122/ST1031 and will cover the following topics:

• Fundamentals of Marketing

• Social Media Marketing

• PPC

• SEO

• Email Marketing

• Presenting, writing and documentation skill

• Final project will be to produce a marketing brief

• Portfolio of work

• Google Analytics qualification

• Google Digital Garage qualifications

What will I study?

Fundamentals of Marketing

• Marketing Theory:Concepts and principles, including marketing mix, promotional mix, and channel differences.

• Business Structure:Vision, priorities, objectives, and the marketing role’s support.

• Business Tools:Measuring objectives, environment, and sustainability impact.

• Competitor Analysis:Importance and methods.

• Brand Theory:Positioning, value, identity, guidelines, and tone of voice.

Social Media Marketing

• Marketing Channels:Common channels, cross-channel behaviour, and integrated campaign management.

• PPC, SEO and Email Marketing:Multi-channel campaign implementation across offline and digital media. Integration of email marketing and Pay-Per-Click.

• Final Project:Produce a marketing plan using audience insight software and copywriting techniques aligned with brand guidelines.

Google Analytics Qualification

• Data Analysis:Recording, interpreting, and analysing customer/campaign data.

• Customer Service Impact:Marketing’s effect on customer experience.

When will I study?

This class will run online every Wednesday from 6pm – 9.30pm.

There will be independent learning with tutor support available ever Thursday from 6pm – 9.30pm.

What are the entry requirements?

Applicants must be competent with computers, able to access learning from home.

Qualifications gained in Skills Bootcamps will be utilised in current and desired job roles in line with Milestones.

How will I be assessed?

Students will be assessed through a final project to produce a marketing plan.

What can I do next?

This Skills Bootcamp can enhance small businesses with the acquired skills by offering additional services.

What equipment will I need?

Students will be required to have access to a laptop/desktop computer to join online and complete coursework.