This module examines the development and implementation of a marketing plan. Various approaches are considered in the sale of rooms and food and beverage services to business and leisure travellers, travel agents, and meeting planners.
DurationIntroduction:
This module examines the development and implementation of a marketing plan. Various approaches are considered in the sale of rooms and food and beverage services to business and leisure travellers, travel agents, and meeting planners.
The importance of Global Distribution Systems (GDS), digital channels and other technologies are considered as important elements in the distribution of the hospitality product.
What will I Learn:
Trends that affect marketing and sales in the hospitality industry.
The key steps of a marketing plan.
Duties and responsibilities of positions typically found in a hotel marketing and sales office.
The presentation sales call.
Effective telephone communication
Internal marketing and sales.
Advertising, public relations, and publicity.
Meeting the needs of business travellers, leisure travellers, travel agencies, meeting planners
Marketing hospitality products and services to international travellers, honeymooners, sports teams, and government travellers.
Trends affecting the food and beverage industry, positioning strategies and techniques for restaurants and lounges.
Hotel marketing and sales of catered events and meeting rooms.
No matter which field you wish to pursue, the International Hotel School will provide the ideal training, enabling young people with skill and dedication to make a success of a challenging career in the tourism and hospitality industry both locally abroad.
The course will teach you nutrition and menu planning, food and beverage services, sanitation and safety, housekeeping, restaurant and bar activities, function planning, events, how to manage a kitchen, as well as guest relations and entrepreneurship and business skills
Course offerings are subject to change. The College reserves the right to only offer courses that are justified by student numbers. The College reserves the right to move a programme/course offering to other campuses without prior notification.
Drum Beat Academy offers a CATHSSETA accredited Table Attendant course. This skills program will enhance your skills as a Waiter for a Restaurant, Guesthouse, Lodge or Hotel. This program is presented at the workplace for a minimum group of 6 employed learners.
Our housekeeping training which includes both theory and practical will ensure that your hotel, lodge or guesthouse room standards are lifted to greater heights. Many establishments that we have trained say that our training also ensures maximum staff motivation
This programme aims to emphasize professionalism, leadership and strong management discipline, and to lay a foundation for future career advancement in the hospitality industry.
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