This module examines the development and implementation of a marketing plan. Various approaches are considered in the sale of rooms and food and beverage services to business and leisure travellers, travel agents, and meeting planners.
DurationIntroduction:
This module examines the development and implementation of a marketing plan. Various approaches are considered in the sale of rooms and food and beverage services to business and leisure travellers, travel agents, and meeting planners.
The importance of Global Distribution Systems (GDS), digital channels and other technologies are considered as important elements in the distribution of the hospitality product.
What will I Learn:
Trends that affect marketing and sales in the hospitality industry.
The key steps of a marketing plan.
Duties and responsibilities of positions typically found in a hotel marketing and sales office.
The presentation sales call.
Effective telephone communication
Internal marketing and sales.
Advertising, public relations, and publicity.
Meeting the needs of business travellers, leisure travellers, travel agencies, meeting planners
Marketing hospitality products and services to international travellers, honeymooners, sports teams, and government travellers.
Trends affecting the food and beverage industry, positioning strategies and techniques for restaurants and lounges.
Hotel marketing and sales of catered events and meeting rooms.
No matter which field you wish to pursue, the International Hotel School will provide the ideal training, enabling young people with skill and dedication to make a success of a challenging career in the tourism and hospitality industry both locally abroad.
This is a 3 months course providing an extensive understanding of customer care & service, payments, menu design, F & B service, cold & hot beverages, In-service training, and more in the Food & Beverage Industry.Â
This programme brings together elements of food and drink preparation and service as well as supervision to develop future hospitality service excellence individuals.
It forms a critical part of understanding the business environment as a chef, and the integration of the front of house and kitchen teams, as well as the role of the customer in the success of the food business.
If you want a career in managing large and small event venues, national conventions, corporate conferences, or major hotels in a variety of exciting locations, an AICD Tourism and Hotel Management Training Seminar may be right for you.
The Foundation Programme in Tourism and Hospitality will give you a firm foundation within the world’s single biggest industry; hospitality and tourism.
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