This module examines the development and implementation of a marketing plan. Various approaches are considered in the sale of rooms and food and beverage services to business and leisure travellers, travel agents, and meeting planners.
DurationIntroduction:
This module examines the development and implementation of a marketing plan. Various approaches are considered in the sale of rooms and food and beverage services to business and leisure travellers, travel agents, and meeting planners.
The importance of Global Distribution Systems (GDS), digital channels and other technologies are considered as important elements in the distribution of the hospitality product.
What will I Learn:
Trends that affect marketing and sales in the hospitality industry.
The key steps of a marketing plan.
Duties and responsibilities of positions typically found in a hotel marketing and sales office.
The presentation sales call.
Effective telephone communication
Internal marketing and sales.
Advertising, public relations, and publicity.
Meeting the needs of business travellers, leisure travellers, travel agencies, meeting planners
Marketing hospitality products and services to international travellers, honeymooners, sports teams, and government travellers.
Trends affecting the food and beverage industry, positioning strategies and techniques for restaurants and lounges.
Hotel marketing and sales of catered events and meeting rooms.
No matter which field you wish to pursue, the International Hotel School will provide the ideal training, enabling young people with skill and dedication to make a success of a challenging career in the tourism and hospitality industry both locally abroad.
This short course introduces you to the field of hotel management, and equips you with the basic knowledge and skills that you need to work towards a career in this environment.
This course is suitable for staff who take and serve customer orders at the table in addition to setting up their work area/ station.
The 12-week course prepares students for employment opportunities in the hospitality and tourism industries. The training received prepares students for positions as waiters and kitchen assistants.
The purpose of this course is to engage young people in a programme of development that will provide them with the knowledge, skills and understanding to start a career in waitron.
A practical course for domestic workers, housekeepers and nannies.Your house is not getting cleaned the way you would like it to. You feel like you are repeating yourself over and over again. Super Nannies is here to help.
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