TOP 10 MARKETING COURSES IN NEW ZEALAND

his course examines the management of brands with a strategic emphasis. It addresses the building, measurement and management of brand equity along with different branding strategies and the evaluation of brands and their lifecycles.

This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment.

Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.

This course covers all the fundamentals of marketing including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management to master growth.

The role of marketing is to understand customers and satisfy customer needs, because without customers there can be no business.

You’ll get to grips with the fundamentals of marketing research, necessary for all graduates in the marketing discipline.

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.