TOP 10 BACHELOR OF MARKETING CLASSES IN CANADA - PAGE 2

Increase your business acumen with a specialization in marketing. Become more desirable to employers with this fast-tracked, focused advanced diploma that will give you the skills needed for industries such as media, public relations, communications, event planning and advertising.

The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-­‐life business problems.

This program provides various techniques to measure marketing performance in organizations; it introduces the use of theories of social sciences and metrics to allow marketers to understand, analyze, and respond to consumer needs in the digital age.

This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.