COURSES OFFERED BY PUTRA BUSINESS SCHOOL (PBS)

This programme offers a deep understanding of financial management, equipping students with the analytical skills and practical expertise required to make strategic financial decisions in a global business environment.

The aim of this course is for students to develop their knowledge of finance and accounting and the ability to use that knowledge to interpret financial and accounting information in order to provide advice to the board, or a similar decision-making body.

The course involves an in-depth discussion on the fundamental of Investment and Security Analysis. The aims are to understand the different investment alternatives available in the market and to evaluate securities by using the valuation principles and techniques.

The course incorporates both the short and long term knowledge of financial management to assist companies in their decision making. Hence, this course is designed to enhance the overall managerial understanding of corporate finance.

This course has been designed to enable the students to understand and explain the philosophy, principles and operations of Islamic finance including Islamic banking and Islamic financial instruments and how they are different from the conventional banking and financial system.

The course focuses on the application of economic theory and decision science tools to determine the optimal solution to business economics decision problems.

The course aims to adopt a comprehensive strategy by engaging marketing mix strategies.  The discussion provides learners with knowledge on how to integrate marketing approaches while developing marketing plans.

This course will enhance the student’s knowledge of strategic planning and management, strategy evaluation matrix, current issues and new challenges, and the realization that the strategic map in relation to the contemporary environment. Students are required to apply the relevant theories to the...