COURSES OFFERED BY UNIVERSITY OF CALGARY

Gain an overview of business management and the different facets and functions of business. Expand your understanding of the Canadian business environment and managing the modern enterprise in an ever-changing global economy.

Learn to write dynamic advertisements and sales and marketing brochures for products and services. Get instructor and peer feedback as you learn to write influential sales and marketing brochures, letters and other documents

In this course, explore the latest digital marketing analytical tools, tactics and channels utilized by digital marketers. You will also learn specific techniques to use on various platforms that can be applied to your own organization.

This course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour.

Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.

Learn the information necessary to achieve public relations writing success, including how to write and format documents such as news releases, advisories, media kits, backgrounders, and fact sheets through study, practice, peer and instructor feedback, and assignments.

Discover How to Support Leadership Teams, Key Stakeholders and Talent Within Your Human Resource Team by Promoting Ethical Standards Aligned with Organizational Value Systems.

This course will provide an overview of the foundational knowledge and skills of Human Resources analytics. Students will explore the purpose of HR analytics, the application to Human Resources and how it can be used to make data-driven decisions that impact the success of a business and its peopl...

This course discusses the primary functions of human resources management in organizations, encompassing the full employment lifecycle, from recruitment to departure.

This course offers a comprehensive overview of recruitment and selection methods, tools, and resources