COURSES OFFERED BY UNIVERSITY OF GLASGOW - PAGE 4

The course examines how businesses create value for customers and how marketing function and its major elements (product policy, channels of distribution, pricing and communications) contributes to the development of value, organisational strategy and performance.

This course introduces students to core concepts of branding and brand management. It is based around understanding what brand, branding, and brand management are and illustrating effective brand management practices through a systematic and strategic branding process.

The Digital Marketing course offers students the opportunity to better understand some emerging and digital technologies disrupting and transforming businesses in the 21st century (digital touch points such as: internet, metaverse, mobile, video and social media, etc.).

Short Description: The proliferation of social media platforms has provided endless opportunities for marketers to learn more about their consumers through this dynamic online environment. This course explores the role of social media within the context of global marketing. Social media is a power...

This course examines modern techniques for managing financial risks, including market risk, credit risk, liquidity risk, and operational risk.

This course introduces students to elements of operations management, showing how transformation processes sit at the heart of all organisations. It examines tools, techniques and frameworks that are used in operating, analysing and improving processes.

The course will offer an overview of strategic management, with a particular focus on the dynamic complexity of the environment, organisational change and the challenges organisations face when developing strategic capabilities and competitive advantage.

To examine the continuing rapid changes required in the international marketing environment, with an emphasis on small and medium sized companies and exporting.

In studying economics you will learn how individuals and society make choices about how scarce resources are used, what products are produced and who gets to consume them. These choices depend on evaluating costs, benefits, risks and effects on others.

This two-year Masters in Economics provides rigorous mathematical training in modern economics. It will equip you with a thorough understanding of the research tools and techniques, both theoretical and empirical, required for the analysis of economics.