COURSES OFFERED BY HUMBER

In this course, students will learn how to manage their sales force. The course will cover the organization of a sales department, operations of a sales force, planning sales force activities and operations, analysis of sales operations and evaluation of salespersons' productivity.

The quality of customer service is a key factor in the success of a company. Interactive service marketing focuses on the corresponding nature of service experiences as it relates to both the external and internal customer.

In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning.

In this course, students will use the case study approach to examine the vision, mission, goals and objectives of a company and to analyze its internal resources and the environment in which it operates.

This course covers the principles and the practice of professional project management applied to construction projects. It emphasizes a total life cycle perspective, treating the construction project as an investment opportunity.

This course addresses the critical survival and profitability factors for companies managing projects in the construction industry in an economic environment characterized by uncertainty and change.

This course concentrates on the leadership skills needed by first-line supervisors, with practical applications taken from common supervisory situations. The focus will be on developing skills relating to leadership.

The goal of the course is to apply concepts the students have learned from the various functional areas of business to the process of starting and managing a small firm.

In this course, students will gain an overall understanding of human resources as it relates to an organization's goals and strategic objectives. Students will examine the issues of human resources management and its various functions, activities and processes.

In the complex business world in which we all live and work, change seems to happen at the speed of light. Being able to effectively manage that change while executing strategic change initiatives can help propel a company forward or contribute to its demise.