COURSES OFFERED BY NYU SCHOOL OF PROFESSIONAL STUDIES - PAGE 2

This course introduces the use of digital channels for inbound marketing and provides a foundation in various acquisition tactics. Gain an in-depth understanding of digital marketing concepts while exploring how to select, use, and implement the latest developments in digital marketing vehicles.

This foundational course introduces students to the use of research and insights in developing the marketing and advertising journey. Students will understand the steps in developing an advertising campaign, establish campaign objectives and strategy, and discuss media planning and campaign evaluat...

This course will teach you how to translate a strategic vision into social media content, from conceptualizing to creating, editing, and executing content on social media platforms.

This course surveys the cohesive landscape of social media as the core sustenance of digital performance in business and marketing.

Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics from consumers to media with regard to crisis, image bui...

User experience (UX) design is the underlying structure behind websites and apps, incorporating strategy, research, and interactive design to ensure that users are satisfied and that businesses meet their goals.

With information being delivered in a variety of ways—from online-only publications to print magazines, and often hybrid models of both—the role of today’s copy editor is multi-faceted, requiring a nimbleness to move from one topic to another quickly while maintaining an in-the-moment focus o...